Free Adwords Tips To Help Increase Your PPC Campaign Profits

I’ve decided to provide a handful of tips on using Google Adwords for maximum effect. These may or may not seem obvious to you but I’m sure you will find them of use.

So lets get down to business with these Adwords tips:

1) You want to use the keyword text that people are searching for within your ad. Doing so will mean that it is automatically bolded. This will help in capturing your visitors eye which does two things. One it reinforces that what your offering may be what there looking for and two makes it more likely for them to click your ad.

2) You don’t want to go for overly large ad groups with a huge list of keywords. Based each ad group around a particular keyword. This keeps it easy to track and will also keep your ad’s themed toward that potential prospect. Your ad will be directly related to what they are looking for

3) Don’t get into bidding wars with any potential competitor. The traffic that you may lose can be easily recuperated by paying a lot less pay per click and targeting longer tailed phrases that contain that keyword. Something you should remember is that you don’t want to just make your ad targeted but you want to be delving deep into that niche to find the buyers within that market. Bidding wars are pointless and could end up costing you. Just cause a keyword makes more sales doesn’t mean its more profitable. If you get into a bidding war then you are dramatically reducing your profit margin. Less sales can often mean bigger profits in the pay per click game.

4) You would be a fool if you didn’t take advantage of Googles split testing feature. This will rotate several ads for you that will allow you to see which one is getting the highest CTR. A word of warning though, higher CTR on your ad doesn’t necessarily mean more sales. I’ve found from experience that some ad’s are getting a lower CTR rate but making more sales.

Promoting an affiliate product means you are very limited at being able to track this. Unless you contact the owner of the product and request he puts your Adword tracking code on his thank you page. Some do some don’t. If your sending the traffic to a custom built landing page (which should be themed for that keyword, and i highly recommend doing this) you can then setup a page on your site that when the visitor clicks a link or opts in it will first send them to another page on your site that has your Adwords tracking code and then will redirect them to the affiliate site. (If your unsure of how to do this then leave a comment and I will make a video for you).

This now allows you to see which keywords within your campaign are creating opt-ins and click through rates to the main affiliate site. You may not be able to track sales but this is as close as you can get it.

There is also software out there that can make the PPC game a hell of a lot easier. If your seriously into PPC and have your business model focused around it then your either going to need software to help you out or staff. If your looking for software then Google Shadow may be of interest to you.

Tagged with: adwords tips • free adwords tips • free ppc tips • google shadow • ppc tips

Filed under: Pay Per Click

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