I’ve decided to provide a handful of tips on using Google Adwords for maximum effect. These may or may not seem obvious to you but I’m sure you will find them of use.
So lets get down to business with these Adwords tips:
1) You want to use the keyword text that people are searching for within your ad. Doing so will mean that it is automatically bolded. This will help in capturing your visitors eye which does two things. One it reinforces that what your offering may be what there looking for and two makes it more likely for them to click your ad.
